Since the time Instagram was launched, it has evolved in a tremendous way. Starting from getting social to getting professional, Instagram has always been a companion to its users. Instagram has almost 500m daily active users and this demographic is striking enough to encourage the brands and businesses to leverage this platform for better audience engagement. The best way to do this is embedding Instagram feeds on website. This blog is to help you understand why it is important to embed it on a website and how it helps your brands. So, let’s get started.
Benefits Of Embedding Instagram Feeds On Website
1. Engage more customers with visual content
We are well-acknowledged with the fact that visuals have the power to attract more customers as compared to any other form of content. Fact says posts that include images produce 50% higher engagement than text-only posts.
The compelling and attractive images of the products grab the attention of the customers and provoke them to engage with the brand and make a purchase. Hence this visual content is the best way to enhance customer engagement on the website which results in better brand performance and increased customer interaction with the brand.
2. Expands your social media reach
Embedding Instagram feeds on the website lets your website visitors explore the Instagram feeds channel of your brand and connect with your social presence without even leaving the page.
It helps your brand to expand the social media reach by letting more people visit your profile and follow you for future purchases. It increases brand awareness in the market and also expands the customer sphere for the brand.
3. Authenticates the website with UGC
Instagram is the collection of user-generated content in its raw form, which is created. By the genuine past users of the brand displaying their experiences with the product. This UGC is the most reliable and trustworthy content online that reflects the authenticity of the brand and its products.
By displaying this UGC on the website, brands can showcase the reliability of their products and the authenticity of their presence. This adds to the credibility of the brand and its products which attracts the customers and triggers them to engage with the brand.
4. Creation of attractive visual hub on the website
Instagram is one of the most active social media platforms. Why? Because of the captivating and vibrant images that magnetize the audiences which attract them.
Displaying this Instagram feed on the website gives the website an exquisite look. The eye-catching and compelling images of Instagram create an amazing visual hub on the website. This not only engages more customers but also increases their dwell time on the website.
5. Increases website vibrancy with a customized feed
Displaying Instagram feed on the website creates a visual hub on the website. Using many aggregator tools, brands can customize this visual hub according to the targeted audience to make the website look even more attractive than before.
These aggregator tools can help the brands to change the layout, fonts, themes of the feed and also moderate it to display the dignified image of the brand. Also, these tools let you display fresh and unique content every time with real-time display.
6. Increases dwell time with interactive content
With attractive images, this Instagram feed widget on the website increases the customer experience and engagement. Also, adding the essence of UGC to the feed gives your website an authentic look.
This improves customer interaction with the brand and provides them with a smooth shopping experience. This way brands can let the customers immerse in the pool of visual appealing feed which overall increases the dwell time of the customers.
7. Magnifies sales and revenue
The main objective of every brand is to get sales and all these above-discussed benefits are a pathway towards better performance.
By embedding the enticing Instagram feed on the website, brands provoke the customers and influence their purchase decisions. This helps the brands to drive more leads and have better conversion rates. This in turn accelerates the sales and revenue of the brand and improves its graph of growth.
Here in this blog, we have discussed some of the important benefits of embedding Instagram feed on the website. With growing digitalization, it’s time for the brands to leverage the benefits of Instagram and get higher conversions and sales.