The first layer of mobile SEO is the technical one. The language in which your website is written and the kind of construction and material used to make the website itself is the first layer of mobile optimization. This is visible to the search engine bots, but not to the mobile user. There are various layers of SEO that need to be put into practice to make any mobile app successful.
Use Google to help set your keywords and keyword terms. If you are new to app marketing, you may be unsure of how to set the right keywords and keyword terms. There are tools that can help you with this. Google has a keyword tool that can help give you feedback on the most effective keywords for your app. You should also look at other keywords related to your app that you may not have thought of.
Make an optimized landing page for your mobile app
It is important to remember that your app store page doesn’t need to be boring. It would be nice to create a unique way of showing off your app that catches people’s attention. You should aim at creating a landing page that is short, easy to read, and provides enough information to encourage users to download your app.
There is also a Google search trends report. Use it to see the popularity of app terms around the world. These tools will help you determine the best keywords for your apps. You want to make sure these keywords are included in your title and description.
Optimize the Title and Description of your app
In-app purchases are often used to give users extra value for money, and this is where app name optimisation can really help to boost your app sales. If a title is too long then the app store may cut off the number of characters it shows, which will mean that the full description will not be shown, reducing the chance of a user downloading the app. Optimising your app title means that it can remain within the character limit whilst still making sure that the key information is included.
Optimising your app description is also key to give users a reason to buy your app. Think about what makes your app different and any special features it may have.
Optimize your App content
There are many ways to do this, but it’s best to do this from the beginning, as it will be best for your in-app content. Optimize your website content. If you have a website, you have an asset. Optimize it by incorporating the words and phrases that your app users search for most. Make sure your content is written by real people for real people.
That means you can take advantage of Google’s incredible organic search engine efficiency. And this is the focus of this Topic.
- An app’s organic ranking presence in Google is crucial for app downloads because it:
- Showcases the popularity of your app;
- Informs the search audience of your app’s features;
- Awards your app more credibility at the top of Google’s first page;
- Promotes your app as the #1 app for a particular category;
- Encourages web surfers to download your app.
One big problem in app marketing that most app developers face is connecting with users efficiently. This is a big challenge, especially for the app developers who are working in a niche market and don’t have a big marketing budget.
You will definitely find it hard to acquire regular users for your mobile app, if you don’t have something that distinguishes your app from the multitude of other apps out there in the app stores.
Research shows that app retention rates drop by 33% in the first 3 days after download. If your app is not designed in a way to grab the attention of the user on his/her first run, it is possible that the user will not come back.If you want to promote your app in top search results, now contact Zebravo SEO Company in UK