Develop Qualitative Research Question in 6 Simple Steps

The research with non-numeric data is qualitative research which helps to explore the designed problem after having a detailed investigation. The data of qualitative research has a major role in finding the solution to a research problem. That is why the data collection of this research demands great attention. There are several methods of data collection, including questionnaires. Even data collection through a questionnaire is one of the most popular techniques to get accurate information. The use of a questionnaire is very convenient but demands great attention in its design. Every research has a particular problem to discuss, and you are supposed to keep that problem highlighted in a questionnaire.

Also, a questionnaire should have straightforward questions which should be easy to understand for most of the audience. There should not be any need to guide respondents for every question. To incorporate all the best points, you should be good at designing a questionnaire. As per its importance, this article aims to discuss the steps to develop qualitative research questions. 

What are 6 simple steps which Can Help You Design a Questionnaire for Qualitative Research?

You can design an effective questionnaire by learning 6 basic steps. These 7 steps are mentioned below: 

Determine and Set a Goal for the Questionnaire 

The first step in designing a questionnaire is to determine its goal. For this step, you do not have to put much effort because the goal of your qualitative research is same as the goal for your questionnaire. Now, what you have to do is to align the goal of research and questionnaire. In this way, you can better make a good connection between the question with your research’s problem. 

There are some factors which can help you in this step. It includes a few things that you should keep in your mind while designing a questionnaire for research. First of all, the scope of your research should be clear to you, and you should know what type of data you are supposed to collect. In this way, you will get a particular direction to follow. Secondly, define the boundaries to know how much data is required. Thirdly, the questions in your form should be the reflection of key research questions. Lastly, you should be familiar with the research approach

Define Sample Size for qualitative research 

Defining the sample size for research is an important aspect. Without knowing the sample size, you cannot develop a good questionnaire. So, you should define it at the very start of designing the questionnaire for research. Based on the research problem, you can limit the potential audience. One effective tip related to sample size is that it should be large enough to represent the targeted audience. Small sample size is not considered a good option to define reliable results, while a large sample size can help you come up with valuable results. In this way, you can get more insights into a particular problem. There are several methods which can work for you to define the sample size, including probability and non-probability sampling. If you find yourself unsure about defining sample size for qualitative research, you can consult professionals working at thesis help UK

Work on the Language of Questionnaire

The questionnaire for qualitative research should not have very complex terminologies, and there should not be any vague statements. All you have to do is to ensure simple language and clear statements while designing a questionnaire. For most of the respondents, it should be easy to understand the purpose of statement. If some respondents feel confused about the questions, it means you have to change those questions. This step plays a vital role in collecting reliable data for research. As a tip, you should consider that you have to avoid jargon. 

Keep the Question Type Clear 

There are two types of questions, including open-ended and close-ended questions. Now, you have to see which type of question fits best to your questionnaire for research. For selecting the type of question, you can see your research method. With qualitative research design, you can have open-ended questions, while quantitative research design asks for close-ended questions. 

As you are working on qualitative research, so you are supposed to work on the open-ended question. Open-ended questions are flexible, and respondents are free to add details to them. These types of questions are made to get insights into a research problem. The responses to such questions are tricky to manage, and you have to be careful about them. 

Length and Sequence of Questions 

At the time of working on the question type, you have to keep it short and change its length based on the requirement of study. The unnecessarily lengthy questions do not work well, and respondents start ignoring the main context. Also, do not repeat one thing over and over. 

Furthermore, in a questionnaire, the sequence of questions matters a lot to engage the respondent and ensure the logical flow. You are supposed to add questions related to demographic information first. After that, there should be a socio-economic question to engage the respondent. Now, finally, you can add technical questions related to qualitative research. 

Authentication of a Questionnaire for Research

In order to get reliable results from the study, you are supposed to go for authentication of a questionnaire for qualitative research. For this purpose, the best approach is to ask three to four groups to have a look at your questionnaire for research. In this way, you can get feedback if the questions are directly linked to the problem statement of study. 

Final Thoughts 

Designing a questionnaire for qualitative research is an important task which needs your great attention so that you can craft it very well. You can make this easy and enjoyable by following the above-mentioned points. By following the same sequence of 6 steps, you can get effective results after collecting data from respondents. If you do not find that the questionnaire is effective, reread the points and get the core purpose for making amendments to a questionnaire. 


I’m a professional construction estimator in the USA. I’ve completed my Masters in Construction and Architecture from Oxford and am currently living in the United States. From the past 15 years I've been helping other contractors in winning the bid by offering them cost estimation of their construction project. Apart from my profession, I love to write blogs, articles and guides on construction estimating services. I’m a professional construction estimator in the USA. I’ve completed my Master in Construction and Architecture from Oxford and am currently living in the United States. For the past 15 years, I've been helping other contractors in winning bid by offering them cost estimations of their construction projects. Apart from my profession, I love to write blogs, articles, and guides on construction estimating services. Read my Articles : what-does-a-manufacturing-estimator-do how-much-does-insulating-a-1500-square-foot-home-cost how-to-start-a-contracting-business-nedes-estimating what-are-the-fundamental-guidelines-for-ducting-design how-to-estimate-building-costs-in-the-usa what-are-the-methods-of-electrical-estimating-outsourcing What Does A Manufacturing Estimator Do? How Much Does Insulating A 1500-Square-foot Home Cost?

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