Conversion rate is a major issue with most websites. This is so because they do not give much importance to conversion optimization. Companies that take a structured approach towards conversion optimization are likely to see a better increase in sales. Here you get how to convert a website to WordPress?
You need to have a compelling headline and captivating landing page as most visitors leave after 8 seconds. Surveys suggest that 95% of visitors who come to your site have not yet made the decision to buy. The number of landing pages, products, videos, and site speed has the greatest impact on conversion rates. When you convert a website to WordPress, you must pay attention to these aspects. We discuss 4 ways how to do it.
Start With a Solid Foundation
Just like everything else, your website too needs a solid foundation, to begin with. And for that, you need to have certain things in place to make a strong beginning.
Attractive Design: A visitor forms a preliminary opinion about your business by having a first look at your website, and whether one wants to stay on or bounce off is instantly decided. Therefore, you need get your website attractively designed by a professional developer. The first impression is the most important.
Maintain Your Website: Like you maintain your car through regular servicing, your website too needs to be regularly maintained to avoid any breakdown. It adversely impacts the visitors if your website doesn’t perform optimally.
Make Things Easy to Find: Design your website in such a way that important things, such as navigation and links, are easy to find. Things like contact information, product and service pages, and other pages that help in generating leads should be easily found. Features to pricing to blog should be easily navigated to.
Drive Your Visitors toward Your Goals
You want to drive your visitors towards more conversions, and for that, an attractive website design is a must. Here we go a step further by talking about conversion-focussed design. Your primary goal is to get as much conversion as possible, and for that, you need to first focus on what we call micro-conversions tools to set you up. Also, if you convert the website to WordPress, it will be easier for you to manage.
To achieve your goal you have to encourage your visitors to sign up for your mailing list, free trial, fill up the contact form, etc. You will have to have a Call to Action button clicking on which would take your visitors to the designated page or a form. To encourage the visitors to click on that you need to have a compelling headline and other attractive text. It should be ideally placed at the most prominent positions, such as the top of each page, sidebar, footer, and popups. The most important place for this is the home page and blogs which lead to your landing page. Another important place to have it is strategically placed on the about page.
Search Engine Optimization
SEO is not all about Google, it is about your visitors as well. A lot of things have changed in terms of technology and many factors need to be taken into account when it comes to optimizing search engine results. Besides basic website fundamentals, things that need to be taken care of are discussed below.
Mobile Friendliness: Mobile search has overtaken desktop searches a few years back, and today more than 60 percent searches happen on mobile devices. It has become imperative that you have a responsive website design that looks and performs equally well across all devices, especially on smartphones. There are various tools to test the mobile-friendliness of your website, such as “mobile website tester” to ensure its mobile compatibility.
On-Page SEO: On page SEO is very crucial, so even if you are not adept at it, you must make an effort to learn to do it. It is not all that difficult a job you only have to make minor changes to your web pages to drive traffic to your site. This may not appear all that significant but it really makes a big difference. If you can’t do it yourself, hire WordPress developer.
Build an Email List
An email list is a valuable possession to improve conversion. The email list that you build through your website and other sources, give you direct access to potential clients’ inboxes. Since you got them with their consent, you can mail them information about your products and services. It is considered an important sales technique. Sending regular newsletters will keep your future clients informed about your upcoming projects. You can also use SeedProd on your WordPress site to create a “coming soon” page to build your email list even before your site is up and running. Also, if you wish to convert the website to WordPress, you can put your existing site on maintenance mode to keep prospective visitors interested.