You already know blogging is super valuable for increasing web traffic. At times, despite taking all on-page optimization steps, blogs fail to show results. Perhaps, you wish to give some resuscitation to existing Blog Post Optimization that are unable to perform. No worries, we are here with a guide to fine-tune blogs for attracting traffic.
As an on-page search engine optimization company, we recommend the following steps to put a new life in blogs:
Before moving to our nine tricks, let’s get the basics right:
- You should select blog topics post proper keyword research
- Ensure your blog post title consists of the focus keyword
- Don’t forget internal linking
- Use copyright-free relevant images
- Don’t forget meta-description
- Add relevant tags and mark categories for every post
- Write some parts of the content to get ranked as the featured snippet
- Use tags and proper captions for images
Now, let’s get going with lesser discussed tips:
- Does your content offer an excellent user experience?
You wish to ensure the content provides a superb reader experience, don’t you? Such content has better chances of going viral. Thus, you need to ensure it has a perfect readability score and the best content format. The page should load within two seconds. The post should have accurate data with clearly cited sources. The overall tone should be clear, comprehensive of your topic.
Audiences prefer scanning the long-form content for quickly finding essential information. So, using headings and subheadings can work well. Organize the post in a sequence that your readers would appreciate.
Limit the number of videos and images in the blog. Avoid using images that are more than 250 KB in size.
- Use appropriate GIFs
Graphics Interchange Format or GIF is one of the primary image formats.
Millions of blogs are published daily, and everyone’s competing for the audience’s attention. You should surely try to set your Blog Post Optimization apart. One of the appreciated ways to do so is by adding GIFs instead of images in the content.
GIFs are interactive and can quickly grab the reader’s attention. If your target audience prefers scanning the post for focusing on crucial points, GIFs can be a great way to draw their attention. Several GIF-making tools can convert small video clips into GIFs. You can even show how your products or services work with a small GIF rather than a video.
- Implement historical optimization strategy for backdated blogs
Whether your team wrote the post last year or a decade back, old blog posts can be referred to as historical.
Due to the excessive number of daily blogs published, roughly 50 percent of website content remains underutilized, as per a study by Forrester. Your blog is not the only one facing issues.
Is there any way to get more returns from such an existing investment? Yes indeed.
You need to figure out how to get more leads and turn them into high-converting blogs.
The first step is to update the information therein. All the content on your website needs to be up-to-date for generating traffic and improving conversions.
While updating the content Blog Post Optimization, keep your focus on comprehensiveness, freshness, and accuracy as your goals. With this strategy, you should see noticeable improvements in the content, ultimately making it good enough for republishing.
Considering the post’s subject matter, you can connect them with the company’s most relevant products or services.
While releasing, ensure you change the publishing date. Let it appear as a new post on the blog. Promote the content like you usually treat a brand new post.
- Ensure your blogs quote the recent data and reference links
Every blog post has some stats, reference links, and other relevant data.
You wish to offer a positive reading experience. So, the information in all your blog posts needs to be accurate, up-to-date.
Stats can become irrelevant after a few months. Reference links added in the content may not work if the publisher has changed them. Thus, check your blog post for unrelated data, and update the same. Also, make sure all the reference links work fine.
With these steps, you tell the search engine and readers that you are serious about providing valuable and relevant data.
Pages with accurate data will offer ROI in the form of lower bounce rates and increased time spent on pages.
- Add a CTA in old blogs
The call to action button takes your visitors to the next step in their journey on your website.
One of the primary benefits of blog posts is getting recurring traffic. The content can keep on attracting organic traffic day after day. Every website has blogs that receive a massive volume of daily traffic. However, they remain underutilized. The chances are that the CTA in your old blogs may have become obsolete. You might have changed the product line. Perhaps, those landing pages do not exist anymore. Thus, add a new CTA relevant to the blog topic and range of products you sell presently.
- Link building for generating traffic on republished blogs
Creating backlinks is still crucial in this era of core web vitals. They play a role in SERP rankings and building domain authority.
Republishing the post will make your old links inactive. Thus, it would help if you work on getting new backlinks to generate traffic. Insert links for the republished blog in other relevant content on your website. Share your posts with other bloggers in your network.
- Ally with influencers for social sharing
Gone are the days when social sharing meant merely sharing your Blog Post Optimization on the Facebook page or Twitter. Most social networking channels have limited the organic reach of content. They make money by selling various ad options to promote.
Thankfully, influencers help get the message across quickly.
Choose social media influencers who resonate with your brand. Collaborate with them, let them endorse your blog post.
Hiring such influencers allows you to access their fans, audiences to promote your blog post.
Influencer marketing can generate enormous amounts of traffic on your Blog Post Optimization. You can use the best SEO and CRO practices to convert these visitors.
- Using PR techniques for promoting the blog
If your blog consists of data, stats, interviews, or something newsworthy, you can use PR strategies to promote the same.
The mechanism uses news, radio, TV, podcasts, and other publicity channels. PR machinery can help you create brand awareness and reach more consumers.
- Track visitor behavior via Google Analytics
Your content marketing team’s work does not end after publishing the post. Executives must use tools like Google Analytics and track visitors’ reactions. Statistics like average time per session, the bounce rate, social shares, inbound links deserve attention.
To sum it up quickly:
You need to look at each aspect of blog posts if they are not performing. Is the bounce rate high? It is crucial to know why visitors leave the page without thoroughly reading the content. Let an on-page SEO services firm audit your website blog.