5 Ways Brands Can Improve Their Marketing with Commercial Packaging
Packaging has always been one of the most important aspects of marketing. It’s the first thing that consumers see, and it can set the tone for the rest of the product. Brands know this, which is why they put so much effort into creating amazing packaging. But with all that innovation comes a challenge: How do you make sure your packaging stands out and captures consumers’ attention? There are a few simple things you can do to improve your marketing with packaging. Read on to find out how.
Understand the Different Types of Commercial Packaging
There are many types of commercial packaging available to brands, and each has its own benefits. Understanding the different types can help improve marketing efforts.
Polypropylene packaging is most commonly used for food products. It’s strong and durable, making it ideal for products that need to travel a lot or be stored in a cold environment. The downside is that it’s not as visually appealing as other types of packaging and tends to be more expensive.
Cupboard boxes are another common type of commercial packaging. They’re cheap and easy to produce, which makes them popular among small businesses. However, they don’t offer the same level of protection as polypropylene packaging and may not be suitable for products that need to travel a lot or be stored in a cold environment.
Tray packs are generally used for processed foods such as ice cream, yogurt, and cereal. They’re compact and easy to store, making them great for supermarkets and convenience stores. However, they don’t offer the same level of protection as polypropylene or cupboard boxes and may not be appropriate for all processed foods.
Bag-in-box packaging is most commonly used for pharmaceuticals and medical devices. It’s safe to use because it doesn’t contain any chemicals or plastics that could potentially contaminate the product inside, but it can be challenging to manufacture correctly due to its intricate design requirements.
Assess Your Brand’s Needs for Commercial Packaging and Strategize a Solution
When it comes to marketing, one of the most important things a brand can do is to create appealing and effective commercial packaging. Commercial box packaging can help brands communicate their message to consumers in an easily digestible way, and can also influence purchasing behavior.
There are a number of factors to consider when designing commercial packaging for your brand. These include the product’s features and target market, as well as the company’s budget and marketing strategy. Here are some tips on how to assess your brand’s needs for commercial boxes and packaging and strategize a solution:
1. Assess Your Brand’s Target Market & Product Features
Before developing any custom boxes wholesale ideas, it’s important to know your brand’s target market and what features make your product unique. Once you have a clear picture of who your target audience is, you can start brainstorming potential package designs that will resonate with them.
For example, if your brand sells products that are beneficial for people with allergies, you might want to consider creating allergy-safe packaging that showcases this information prominently. Or, if you sell nutritional supplements, you might want to invest in custom branding that makes it easy for customers to identify which product they’re looking for.
2. Consider the Company’s Budget & Marketing Strategy
Another factor to consider when designing commercial packaging is the company’s budget and marketing strategy. If resources are limited, it might be beneficial to focus on simple designs or slogans rather than intricate graphics or 3D printing. Additionally, consider how your branding will look in different formats (e.g. print, digital, and social media).
3. Get Feedback from Customers & Employees
once you have a preliminary idea of what commercial boxes look like and what features you want to include, it’s important to get feedback from customers and employees. This way, you can ensure that the designs are appealing and effective and that the messaging is clear to everyone involved.
If you’re looking for help designing commercial packaging for your brand, our team at Moon Box can provide a comprehensive solution that meets your needs and exceeds expectations. Contact us today to learn more!
Evaluate and Select the Right Commercial Packaging
When it comes to marketing, many businesses focus on the product itself rather than how it’s being packaged. Unfortunately, this can lead to low ratings and lost sales. To improve your marketing efforts, start by evaluating your commercial packaging. Here are a few things you should consider:
1. Make sure the packaging is attractive and easy to spot on store shelves.
2. Choose a design that will be appropriate for your product and company image.
3. Make sure the packaging matches the quality of the product inside.
4. Use clear, concise labeling that is easy to understand and follow.
5. Keep graphics minimalistic and tasteful so they don’t detract from the product inside.
Design the Perfect Commercial Package for Your Brand
When it comes to marketing, the right package can make all the difference. Whether your brand is looking for a more creative approach or a more traditional one, commercial packaging can help you stand out from the competition.
Here are four tips for designing the perfect commercial package:
1. Think about what makes your product unique.
Your product may be great, but if it looks and feels like everyone else’s, you’ll lose customers. Find ways to make your product stand out by incorporating unique features or design elements into your packaging.
- Be creative with color and graphics.
Your target market will appreciate creativity when it comes to color and graphics used in your commercial packaging. Use complementary colors, unusual fonts, and striking images to create an arresting impression on shoppers’ minds. - Make sure your package is easy to open and use.
Many consumers aren’t drawn in by a great product unless they can easily take advantage of its features. Make sure that all of your products’ components are neatly packaged inside a sturdy container so that buyers don’t have to waste time trying to figure out how to use them. - Consider using special packaging for specific markets or occasions.
For example, wine marketers might want to consider using dark red or burgundy boxes when selling their products during the holidays or at celebrations like birthdays and graduations. Non-alcoholic beverage brands might want to target kids with brightly colored packages designed specifically for juice bars and snack bars.
Implement the Package and Optimize Results
When it comes to marketing, one of the most important aspects is the packaging. By implementing custom packaging, brands can improve their overall results. Here are five ways to improve your marketing with commercial box packaging:
1. Utilize a branded container. Not only will this help you differentiate your product from those of other brands, but it will also improve customer awareness and loyalty.
2. Use attractive graphics and colors to draw attention to your product. This will help increase sales and build brand awareness.
3. Use catchy slogans or taglines that promote your product in a unique way. This can attract new customers and boost brand awareness.
4. Make sure the container is durable and leak-proof so that products do not get damaged during shipping or storage. This will ensure higher sales and better customer satisfaction.
5. Choose a commercial packaging material that suits your needs and corresponds with the image you want to project for your business. This can help create a more effective marketing strategy for your business!
